Privacy Policy

This Privacy Policy tells you the types of information we collect when you use our Sites or Services, how we use that information

 and the instances in which we share your information.

SUMMARY OF KEY PRINCIPLES

We thought it would be helpful to set out briefly the key ways in which we use your information and how we seek to protect privacy.

 Of course, you should read the terms of our full Privacy Policy.  

    We typically collect two kinds of information about you: (a) information that you provide that personally identifies you
     (e.g., full name or phone number); and (b) information that does not personally identify you (e.g., your IP address or type of browser);
    This information is transmitted to, held and processed by us in the United States of America;
    We typically use this information to provide you with our website and related services, and to produce reports and data about online shopping;
    We may disclose this information to authorized third parties including our merchants, advertising and promotional
    partners and third party service providers for these purposes;
    Through the use of “cookies,” we work with and permit advertising networks to collect anonymous information about
     you to send you their ads and use the same information to send you our ads (see section III below);
    You may at any time opt-out of certain activities as set out below (see section VI);
    We encrypt any information you input using Secure Sockets Layer (SSL) software and take reasonable security measures to safeguard information;
    If you register with us, you have the ability to update or correct the information you previously provided via the account section;
    This Privacy Policy may change from time to time so please check this policy regularly.
    Any material changes will be notified to you by email as appropriate.

I.         WHAT INFORMATION DO WE COLLECT?

We collect two kinds of information related to you: (a) Personally Identifiable

 Information (“PII”); and (b) Non-Personally Identifiable Information (“Non-PII”).  

 

(a) Personally Identifiable Information:  PII includes any information that identifies you as person.   We collect your PII

 when you choose to register with us or when you choose to participate in an interactive feature of our Sites such as a review, survey or promotion.

  You may: (a) provide your name, mail/shipping address, email address, credit card number and phone number when registering with our Sites or

in connection with a contest entry; (b) provide certain demographic information about you (e.g., age, gender, shopping interests and preferences, etc.)

when participating in a survey or poll; or (c) post a general comment and/or recommendation on our Sites.  

 

(b)  Non-Personally Identifiable Information:   Non-PII is any information that does not identify you

 as a person including PII which has been rendered anonymous.   

We obtain non-PII either separately or together with your PII as described above. We collect certain

 non-PII from you when you access our Sites including

IP addresses and information relating to your browser, operating system, ISP, the third party website

 from which your visit originated and how you use our Sites such as the web pages you visit, and the duration of your visits.


II.       HOW WE USE & SHARE THE INFORMATION COLLECTED

PII and Non-PII is used to provide, or improve, our Sites and Services to you and to carry out your requests,

 respond to your inquiries, better serve you and understand

your needs, or is used in other ways naturally associated with the circumstances in which you provided the information.    

We may disclose PII and Non-PII to:

(1) our third party service providers who perform functions on our behalf in connection with the operation of the Sites or Services e.g., providers who

 host and manage data, process credit card orders, deliver our merchandise, etc;   

 (2) participating sponsors to a program or promotion you enter through our Sites or Services;

(3)our parent company, subsidiaries or other affiliated companies (“ affiliated companies”) for operational, marketing and promotional purposes;

(4) co-promotional partners and others with whom we have marketing or other relationships ;

(5) participating merchants where you consent at the time you submit PII to us when using the interactive features of our Sites such as surveys

 and reviews concerning our participating merchants; and

(6) our other users where you choose to publicly post reviews, comments or other information relating to products or services, communicate with

other users via public forums (e.g., forums, message boards, bulletin boards, etc.).

In addition, we use non-PII to help analyze site traffic, understand customer needs and trends, carry out targeted

promotional activities (see “Preference Based Advertising” below).  

 We may use your non-PII by itself or aggregate it with information we have obtained f